Throughout one week, 29 August — 3 September, in a specifically constructed glass field within the ready corridor of Stockholm Central Station, passers-by can watch as garments are held on a washing line, solely to be dirty. Log onto Ariel’s Fb web page — www.fb.com/arielsverige — and you may win garments by controlling a specifically programmed industrial robotic loaded with ketchup, consuming chocolate and lingonberry jam in actual time. With designer clothes as your targets, your problem is to hit them as they swish in entrance of the robotic at Stockholm Central Station. It´s simple: purpose, stain and win. The stained garment shall be despatched within the submit after being washed on-website with common Ariel Actilift.
BRAND: Ariel
CLIENT: Procter & Gamble Nordic
AD AGENCY: Saatchi & Saatchi Stockholm
PRODUCTION COMPANY: B-Reel and B-Reel Movies
PR AGENCY: MSL Nordic (MSLGROUP)
EVENT PRODUCTION: Atomgruppen
MEDIA: Mediacom
