SPORTMAX Fall 1993 Milan – Fashion Channel
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Based by Achille Maramotti on the ideas of tailoring, experimentation of materials and wardrobe-coordinated mixing and matching.
Impressed by the sportswear of the US and the concept of a freer style of Swinging London; pushed by evolution, iconic modernity and a refrain of inventive expertise.
Sportmax was, is and can all the time be the good modern.
Sportmax was conceived as a label that may anticipate the shifting needs of its feminine prospects, subtle and self-assured ladies.
Now in its fifth decade, the model continues to articulate a compelling imaginative and prescient of up to date femininity.
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