Directed and Produced by Paul G Roberts
Written by Zoe Dela Plana and Paul G Roberts
Narrated by Paul G Roberts
Edited by Jake Bugeja
Miuccia Prada is considered one of the influential and enigmatic trend designers of recent occasions. For almost 4 a long time she has displayed her penchant for setting tendencies and bucking the concepts of her fellow designers, the now 71-yr-outdated collectively along with her CEO companion Patrizio Bertelli has remodeled was primarily a small household enterprise into one of many world’s most famous multi billion greenback trend homes.
Miuccia Prada is a real iconoclast, and one who by no means ducked a problem, below her auteur like path Prada has blended the outdated and the brand new, the ugly and the chic, the vulgar and the easy, to exhibit a smorgasbord of unique and sometimes surprising concepts. No two collections have ever seemed even vaguely the identical, and it’s apparent to any fashionista watching that every nicely thought-out garment element has come from one nice thoughts. And the irony of the Prada renaissance below Muiccia began in 1985 with a alternative of an unassuming material for her luggage. Miuccia may have adopted the likes of Louis Vuitton by brandishing a leather-based design with a number of gaudy logos, however as a substitute, Prada went in a very unparalleled path: selecting a cloth and really feel that screamed operate relatively than trend.
Pocone—a army-grade nylon that was utilized by Prada’s grandfather to cowl trunks— was the important thing to Miuccia Prada’s success. It was the very last thing that ought to have labored for a designer purse, however work it did. Beginning with a sequence of waterproof backpacks, Prada ultimately moved onto totes, backpacks and extra all together with a small black triangle bearing the Prada brand.
Inside months, the Pocone luggage and backpacks had been a world phenomenon, collected, worn and lusted over by the style cognoscenti the world over .
The Pocone nylon backpacks had been in contrast to anything available on the market: minimalistic, clear and easy, with the attraction of performance. The “Vela” luggage had been born out of Prada’s disdain for the luggage of different luxurious rivals, which she deemed too formal and conventional. The promoting level was the fabric: industrial nylon, which Prada sourced from factories producing the sunshine-weight, waterproof material for army parachutes. What resulted was a whole transformation of what it meant to produce luxurious items – Prada managed to create probably the most sought-after designer bag, utilizing maybe the least luxurious materials. The nylon luggage had been a logo of modernity – it allowed luxurious to be subversive and transcend the superficial. Luxurious items had been not only a stuffy standing image, they had been additionally fashionable and signifiers of a brand new type of pondering fashion setter.
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