Along with ACNE, Berlin, intolight developed an interactive setup for a few of Zalando’s very particular style occasions in 2015. Trend-lovers may present their biggest seems to be and outfits with their very own catwalk strikes. Extracted from the actual background, their our bodies have been positioned into digital environment representing the look of Zalando’s marketing campaign. A bit like in The Matrix, their actions modified and bent the digital house.
As soon as happy with their very own efficiency, customers may share the video through e mail or their private fb profile and present the world how cool they appear. We took the Zalando Catwalk on a road-trip to the vivid style scenes of Stockholm, Amsterdam and Antwerp.
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