GREED tells the story of self-made British billionaire Sir Richard McCreadie (Steve Coogan), whose retail empire is in disaster. For 30 years he has dominated the world of retail vogue – bringing the excessive avenue to the catwalk and the catwalk to the excessive avenue – however after a harmful public inquiry, his picture is tarnished. To avoid wasting his repute, he decides to bounce again with a extremely publicised and indulgent get together celebrating his sixtieth birthday on the Greek island of Mykonos. A satire on the grotesque inequality of wealth within the vogue trade, the movie sees McCreadie’s rise and fall by means of the eyes of his biographer, Nick (David Mitchell).
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